Two service lines for a gym: search work and ad management

Read through a front desk phone log and the entries fall into two piles. In one pile are callers who found the gym through a page or a Maps listing. In the other are callers who tapped an ad. Our services follow that split. Search work covers the pages and listings, and ad management covers the paid placement. The search side carries a $495 monthly price tag at its lightest and the ad side an $895 one, and the pricing page shows every plan between and above those two figures.

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The two gym service lines, set next to each other

Each line has its own page, its own plans and its own way of being billed.

Pages, Maps, answers

Organic Growth

Someone types a gym word, a town name or plain gym near me, taps a listing and starts looking around. Behind that tap sit our pages: one per location, further pages for the personal training and group class lines the owner wants found, and a Google Business Profile whose details agree with the site. The owner has the last say on every fact, and a page no one has read stays in draft.

A search plan starts at $495 a month Twenty-five landing pages sit behind the entry plan, and its own small box on the pricing page takes your questions.

Take the search tour Pick through the four search plans

What goes in this locker

Every gym location the owner runs gets its own page
Pages for personal training, group classes and the tour request, wherever the owner offers them
Membership wording set on the page as the owner hands it over and signs it off
A month-end report: which pages and listings brought phone calls and request forms

Ads by location

Paid Ads

The owner lists, location by location, which services deserve ads, a tour request or a personal training line for example. We then write the copy for each ad, pick placements, extend the negative keyword list and file each call and form under the ad group that brought it in. The accounts sit under the gym's name, and an ad remains a draft until the owner nods it through.

Managing one ad platform starts at $895 a month One platform sets the entry price, and the click charges arrive on a separate bill from that platform.

Take the ad tour Pick through the three ad plans

What goes in this locker

A separate set of ads for each location and each service line
Job hunters, equipment shoppers and home workout searchers kept out by a growing negative keyword list
Phone calls and form entries each pinned to the ad group that brought them in
A summary each month brief enough to read standing at the front desk

Which line fits which gym owner

A gym with one address and a website that already works will often begin with search work. The lighter plans place a page behind every line the owner wants found, match the Maps pin to the site, while the existing website carries on untouched. The search work page walks through the pieces, and the pin-and-address side of search work is the part a single-address owner will meet first.

A club group with several locations has a different problem: every address wants a page, a pin on the map and a set of ads that belong to it alone, and the three must never blur into one. The larger search plans carry more landing pages for that reason, and Gold and Platinum take on a managed website too. Ads can be split by address from the start, so a call to one location is never filed under another.

An owner who prefers to begin with paid placement can hire ad management alone. Ads are written, grouped and tracked by us, and the platform bills the gym's card for each click, so the gym can read the platform's own statement beside our monthly summary. The ad management page covers the three platforms one by one, and nothing stops the gym from adding search work later.

What the gym keeps and what we take on

We sell marketing, and the work ends where the front desk begins. Whatever goes on across the floor, inside a class or between a member and the person coaching them is the gym's business and never ours to describe. When a page needs a line on personal training or a class, the owner hands over the words and we set them in place untouched.

Every page, every listing detail and every ad waits in draft for the owner's say-so. Think of a key tag on a hook: nothing is taken down and put on display until the owner has lifted it. The ad accounts carry the gym's name from the day they are opened, so a gym that parts from us walks off with them.

The fee side is short. No startup fee is taken, and no agreement holds the gym in place. Click costs are a separate bill from the ad platform, whether the gym runs Meta Ads (Facebook and Instagram), Google Ads or Bing Ads (Microsoft Advertising), and every network publishes house rules for its advertisers, which the gym's owner goes through before the first ad runs.

Common questions about the two gym service lines

Can a gym hire only the ads, or only the search work?

Either line can be hired alone, and the gym may add the other whenever the owner decides to.

How does a club with several locations choose a plan?

Tally the addresses, the lines the owner wants found at each and the nearby towns. A longer tally calls for more landing pages, and that is the gap between Silver and the two plans above it. A short call with us can sort it out.

Does either service line need member information?

No. Neither line touches a member list, a member name or any detail about a member's training. A form we build for a gym collects contact details and one short note, and our own contact form asks for no member information at all.

Tell the desk which line the gym is weighing

Mention the number of locations, the lines the owner wants found and whether ads or pages come first, and leave every member detail out of the note.

Which lines of the gym should get pages first?

List the locations, the personal training and group class lines you want found, and the towns your visitors come from. Leave out every member name and every detail of anyone's training.

Open the first locker with us

Choose a call slot, or write a few sentences about the gym, its town and which class and training lines you want found. Our CEO reads each note.

Schedule A Call With Our CEO Drop a line at the front desk

The padlock drawn here is for looks and makes no forecast

Two service lines for a gym: search work and ad management

Organic Growth

Paid Ads

Which lines of the gym should get pages first?

Tell us about the gym and the lines you offer

Open the first locker with us