Posted fees for gym SEO and ad management
Picture the price sheet a general manager could slide across the front desk without a word of explanation. This is that sheet, in two parts. The first part holds the search plans, which put pages and Maps pins in front of a gym's searchers. The second holds the plans that manage ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), one platform or several, depending on the row you pick.
Go to the gym search plansGoogle, Bing and Meta campaign fees sit lower on the sheet
Search plans for a gym: the $495 starter and three larger ones
Inside every search locker below
- Our look at the gym's existing pages, done before any new page is started
- A Google Business Profile tidied for each location, with duplicate listings for one address chased down
- Member review requests sent on a schedule, plus reply drafts held until the owner approves
- One fact sheet, a page long, that AI assistants can quote as written
- Each month a report listing the pages published and the listings changed
Silver
$1,495/month
Search work for a gym that is content with the website it already has.
- 25 landing pages shared out among locations, class lines and nearby towns
- Monthly output: 4 Strategic Content Assets
Gold
$2,495/month
Twice the pages that Silver carries, plus the gym website kept up by us.
- 50 landing pages shared out among locations, class lines and nearby towns
- Monthly output: 8 Strategic Content Assets
- A site for the gym that we design, then host and keep currentStruck from the plan
Platinum
$3,495/month
The widest search plan, meant for a club that runs several locations.
- 100 landing pages, each assigned to a location, class line or nearby town
- Monthly output: 12 Strategic Content Assets
- A site for the gym that we design, then host and keep currentStruck from the plan
We promise no rank, no call count and no join count on any plan. The fees buy our work, and the platforms bill the gym for its clicks.
Fees for running the gym's campaigns on the ad networks begin right below the search plans
Ad management for a gym, with one fee for each count of platforms
Common to the three ad plans below
- Ad accounts opened under the gym's name, and they stay the owner's property
- Before the first click: ad copy written, keyword groups sorted and call tracking switched on
- Negative keywords tightened as fresh search terms arrive
- Click charges go from the gym's card straight to the platform
- A monthly summary that sets calls, forms and ad spend side by side
One ad platform
$895/month
You pick the platform, Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), and we manage it.
Two ad platforms
$1,595/month
Pair any platforms you like from Meta Ads (Facebook and Instagram), Google Ads and Bing Ads (Microsoft Advertising); one fee covers both.
Three ad platforms
$2,295/month
Bing Ads (Microsoft Advertising), Google Ads and Meta Ads (Facebook and Instagram) run side by side, with one summary covering all three.
We promise no rank, no call count and no join count on any plan. The fees buy our work, and the platforms bill the gym for its clicks.
How a gym owner should take the posted figures
Two meters run on a gym's marketing, and they belong to different people. Our fee is the first. It covers page writing, listing upkeep, ad setup and the monthly summary. The second belongs to the ad network: each click on an ad is charged by that network to the card the gym placed on file, and none of that money ever lands in our account. The sheet quotes our fee only, which is why ad spend does not appear in any plan above.
Starting costs nothing extra, because no startup fee exists. Nothing ties the gym to a fixed stretch of work either: the fee is paid while the owner wants the work and stops when the owner stops. Should the gym move on, the accounts for its ads and the pin for its Maps listing move with it.
A fee here buys effort and nothing else. We attach no rank to any plan, no call count and no tally of join inquiries, and a larger plan means more pages and more output, never a larger promise. Each ad network keeps its own rulebook for advertisers, and the owner reads that rulebook before any campaign goes live.
Wondering what an inquiry is worth counting as? A returned call, a tour request or a join inquiry is the unit, and how a gym reads its inquiries is set out in full elsewhere, while the work on a gym's Maps pin inside every search plan has its own.
For the thinking behind the search plans, see the gym SEO page. For the platform side, the ad management page explains how a campaign is set up and what the gym approves along the way, and the services overview shows who each line suits.
Questions a gym owner brings to the price sheet
How many plans does the gym price sheet hold?
Seven in total, split four and three. Search work comes as four plans, the $495 starter followed by three larger ones named Silver, Gold and Platinum, while ad management comes as three, priced for one platform, for two or for the whole trio. A gym can take one plan from either list, or one from each.
Whose card does an ad network charge for a gym's clicks?
The gym's own. The network bills the owner directly, and what we charge arrives on its own invoice. The ad spend the gym chooses to set is the owner's decision and sits outside every number on this page.
Can a fitness center that owns a site already trim the Gold or Platinum fee?
A managed website rides along in Gold and Platinum. A gym with a finished site can use the website toggle on the plan cards, and the figures on the cards follow. Silver carries no website at all.
What does a Strategic Content Asset mean inside a gym's search plan?
It is one finished piece of written content added to the gym's site every month, for instance a town page, or a page that sets out one class line. Any wording about a class or a personal training line is supplied by the owner, who looks the page over before anything is published.
Ask the desk to fit a plan to the gym
Give the count of locations, name the lines the owner wants found and mention whether pages, ads or the pair are being weighed. Keep every member detail out of it.
Which lines of the gym should get pages first?
List the locations, the personal training and group class lines you want found, and the towns your visitors come from. Leave out every member name and every detail of anyone's training.
Open the first locker with us
Choose a call slot, or write a few sentences about the gym, its town and which class and training lines you want found. Our CEO reads each note.
The padlock drawn here is for looks and makes no forecast